What is Social media marketing?

Social media marketing is a type of digital marketing that makes use of the popularity of social media networks to reach marketing and branding objectives. But it’s not just a matter of setting up company accounts and publishing whenever you want. Social media marketing necessitates a dynamic plan with quantifiable objectives, which include:
• Keeping your profiles up to date and optimizing them.
• Posting images, films, tales, and live videos that define your business and appeal to a targeted audience.
• Monitoring your reputation and responding to comments, shares, and likes.
• To create a community around your brand, follow and engage with your followers, customers, and influencers.

Paid social media advertising allows you to pay to have your business appear in front of big numbers of highly targeted individuals on social media.

Benefits of social media marketing

Social media is one of the most efficient free methods for promoting your business nowadays because of its extensive use and adaptability. Some of the special advantages of social media marketing are as follows:

Humanize your company: 

Using social media, you may make your company a more active participant in your market. Your profile, postings, and interactions with other users all contribute to a persona that your audience can get to know, connect with, and trust.

Drive traffic:

With your profile link, blog post links in your posts, and adverts, social media is a great way to get more people to visit your website and convert them into customers.

Create leads and consumers:

Using features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking options, you may produce leads and customers directly on these platforms.
Increase brand recognition: The visual aspect of social media platforms helps you to develop a visual identity and boost brand awareness across a large audience. And increased brand recognition translates to improved performance in all of your other initiatives.

Build relationships:

These platforms allow you to engage with your followers in both direct and indirect ways, allowing you to network, receive feedback, hold debates, and connect directly with individuals.

Statistics on social media marketing


Don’t simply take our word for it when it comes to the perks listed above. Take a look at some social media marketing statistics to see how effective it is:

Every day, the average American adult spends 2.25 hours on social media.
• Over 70% of consumers who have had a good experience with a company on social media will tell their friends and family about it.
• Every month, on average, Facebook users click on 12 Facebook ads.
• Instagram is used by 81 percent of individuals to investigate products and services.
• When they receive a response to their tweet, over 80% of Twitter users are more positive towards the company.
• On LinkedIn, four out of five people are in charge of making business choices.
• TikTok users spend 46 percent of their time using the app without any other interruptions.

The best social media marketing platforms for business



• Facebook
• YouTube
• Instagram
• LinkedIn
• Twitter
• Snapchat
• TikTok


Social media marketing tips

Stay consistent:

When you use social media to sell your business, you may present your brand image across a range of social media channels. While each platform has its own atmosphere and voice, your company’s essential brand should remain constant, whether it’s pleasant, fun, or trustworthy.

Don’t just post—participate:

To put it another way, don’t check in once a month to schedule all of your postings. Communities exist on social media platforms. Respond to comments, like, share, and comment on their postings, operate live broadcasts, publish polls and real-time questions to start debates, and repost other people’s work.

Use content creation tools:

Allow no one to convince you that Instagram is the most visually appealing social networking site. They’re all the same! If you want your articles to stick out in someone’s feed, use beautiful visuals—photos, graphics, and words rendered into art. Templates and features in content creation platforms like Canva allow you to rapidly generate images that look professional, include your logo, and are consistent with your brand.

Measure success with analytics:

Without tracking data, you won’t be able to assess the performance of your social media marketing tactics. Google Analytics is a terrific social media marketing tool that may help you assess your most successful social media marketing efforts and identify which ones should be abandoned. Add tracking tags to your social media marketing initiatives so you can keep track of how well they’re performing. Also, take advantage of the statistics provided by each social site to gain even more insight into which of your social posts is doing well with your audience.


One of the numerous benefits of advertising on social media is that it is a very cost-effective approach to reaching a larger audience. You can get your content and offerings in front of a large audience for a very little cost if you play your cards well. Most social media networks have highly fine-grained targeting options, allowing you to target only the individuals who are most likely to be interested in your company. Here are some tools and advice to help you get started with sponsored social media marketing:
• Facebook ads
• Pinterest ads
• Instagram ads